Pay what you think!

Finalist for hospitality award
July 6, 2018
Awarded Certificate of Excellence 2018
July 20, 2018

Pay what you think!

How would you like to choose your own price for a powered, unpowered or deluxe site at Russell TOP 10 Holiday Park? This July and August TOP 10 Club Card members can do exactly that with our Pay What You Think promotion!

From the beginning of time, holiday parks and campgrounds have all worked the same. They tell you the price, you either pay it or you go somewhere else. Well we are flipping that on its head this winter. We are giving the price-setting powers to our valued TOP 10 Club Card members!

How does it work?Deluxe Campervan Sites (2)

  1. Make a booking to stay on a powered, unpowered or deluxe site at Russell TOP 10 Holiday Park in July or August 2018 and you choose what nightly rate you are willing to pay.
  2. Enjoy your stay in the beautiful Bay of Islands
  3. Tell all your friends!

Why are we doing it?

There are three reasons we wanted to try out “Pay What You Think” pricing:

  1. It’s quiet in winter. We get a little lonely and would love to share everything Russell has to offer with some new friends.
  2. We want to know what our guests feel a “fair” price is for what we offer. Call it live market research.
  3. We just like trying new things. After all, we were the first smoke-free holiday park in New Zealand!

What’s the catch?

There isn’t one! You really can choose your own price. We only ask you consider three things:

  1. Nominate your site price as a per person, per night amount. The amount must be in whole dollars (no one wants to count all those cents!)
  2. When setting your price, all we ask is that you Pay What You Think is a fair price for the experience we offer.
  3. You must be a TOP 10 Club Card member to participate. If you want to join it’s $49 for 2 years and we can help you with that during your booking.

How do you book?Top 10 Holiday Park, Russell-52

There are a few ways you can book:

  1. Give us a call or just drop into reception
  2. Drop us an email or talk to us on Live Chat
  3. Use the booking request form below (our regular online booking engine won’t let you choose your own price)

What if you want to stay in a cabin/villa?

We aren’t running Pay What You Think on accommodation just yet, but to keep in the spirit of great deals we are offering 20% off all of our accommodation (2 night minimum stay – excludes Bunk Room)

Have we gone mad?

Maybe!? So you better take advantage of this awesome promotion before we come to our senses!

Make a Booking Request

Your Name (required)

Your Email (required)

Your Mobile (required)

Number of Adults (required)

Number of Children (required)

Arrival Date (required)

Departure Date (required)

Site Type (required)
Deluxe Powered CampervanPowered FieldUnpowered Field

Price You Want To Pay (Per Person Per Night)


Terms and Conditions

  • Valid for stays between 1 July 2018 and 31 August 2018.
  • Only valid for powered sites, unpowered sites and deluxe campervan sites. Not valid on accommodation.
  • Price quoted must be per person, per night and be in whole dollars.
  • The price includes your site and regular inclusions only. Any additional tours, meals or attractions are charged at normal rates.
  • Not valid for existing bookings. Any extra nights added to existing bookings are eligible for Pay What You Think Pricing though.
  • Valid only for bookings direct with the park. Not valid for bookings via any other third party sites or agents.
  • You may be sent a survey about the promotion after your stay. This is not compulsory but we really would appreciate your feedback!


Comments are closed.

COVID-19 Level 4 Alert Park Status:

Open and taking new guests for lockdown until 6pm Friday 27 March 2020 (subject to fully self-contained requirements)

An update to all our loyal guests during these surreal and uncertain times. As we navigate this situation, we continue to keep the safety and wellbeing of our customers and team members at the forefront of our thinking. We want to let you know more about what we are doing in our park in response to COVID-19.

As we move into Alert Level 4, we have received official advice from the government that Campgrounds and Hotels/Motels are considered essential services, so we have made the decision to stay open. We are working hard to accommodate those with nowhere to stay for the duration of lockdown. Subject to availability in self-contained accommodation or guests being in their own fully self-contained vehicles, latest arrival time for campervans is 6pm Friday 27 March 2020. After this time the park will be closed to new arrivals.

Our main priority is keeping everyone safe and stopping the spread of this virus, so please understand that we are reducing our services and some facilities within the park. Guests at our park can expect the following changes to our usual service/facilities/policies during lockdown:

- Any guests in the park are welcome to stay for the lockdown period in self-contained campervans or caravans, or our self-contained units only
- Communal facilities and shared areas of the park will be closed
- A minimum night stay of 28 days will apply, to ensure that all guests follow through with the government’s 4-week lockdown requirements, unless proof of an outbound flight can be presented to staff
- Our reception, maintenance and cleaning service will be at reduced capacity and/or operated remotely as circumstances in the park dictate
- We are having to limit, restrict or cease face-to-face interaction, but will do our best to deliver our usual high quality of customer service while adopting safe social distancing practices

With all of that said, rest assured we have ramped up our cleaning processes as per the Ministry of Healthy guidelines and are keeping the health and wellbeing of our guests and staff are at the forefront of everything we do.

If you have a booking made with us and were due to arrive during or in the months immediately following the lockdown, please get in contact with our team to discuss your options.

This decision has not been taken lightly, but we need to play our part in the fight against COVID-19. We would like to thank you for your support to date and look forward to seeing you again in the future.

For further information please contact our team on 0800 148 671.