The most direct route is to take State Highway 1 from Auckland to Cape Reinga. About 45 minutes north of Whangarei at Kawakawa take SH11 to Opua, Paihia and Russell (via vehicle ferry).The road is fully sealed and well signposted. At the top of the hill leading to Opua, turn right and head down to the vehicle ferry. On the other side (called Okiato) keep following the main road for approximately 7km to Russell. The road is fully sealed. Drive straight through the village along York Street. Turn right onto Wellington St/Long Beach Road, then left into James Street. Russell Top 10 is on the corner of Long Beach Road and James Street.
For vehicle ferry timetable and fees visit Northland Ferries page.
Intercity run a coach service from downtown Auckland to downtown Paihia. Once in Paihia, head for the wharf which is only 100m away from the coach terminal, and catch one of the passenger ferries to Russell.
For coach bookings visit Intercity page.